Top 7 tips on how to keep your manicurist clients coming back again

It is understandable that every manicurist dreams of his clients standing in a queue, wishing to receive services from him. And there is nothing surprising in this - after all, it is not only profit for the master, but also an opportunity to constantly improve in his craft, as well as a source of inexpressible pleasure from your favourite hobby.

It is often emphasised that the key factor that keeps the client in the nail studio is not only the perfect execution of the manicure, but also the creation of a pleasant atmosphere, as well as an established relationship with the master. It is undeniable that when the client feels care and attention from the master, it establishes a special mutual understanding, turning a visit to the salon not just a nail care procedure, but a real pleasure of communication. Let's take a closer look at this issue in this article.

Key tips that keep clients in manicure studios

1. Individual approach to each client

Imagine that the number of your loyal customers has confidently exceeded the mark of 150-200 people. With such an impressive number, it becomes difficult to remember all the details about each of them: who prefers calmer shades, who never misses a rhinestone-free extension, and who even has a birthday this week!

For a more effective interaction with your regular clients, we suggest keeping a special journal, in which you can reflect in detail all the important information about each client. After all, the next time they come in, you will be able to please them not only with perfect service, but also with surprisingly accurate preferences. Enter new clients into the database of regular guests, mark their features and, of course, birthday.

So, does the person come for the second or third time? Great! Put him or her on your list of regular customers. Don't forget to record all the subtleties of his preferences and mark special dates in his life. Such a system will allow you to create a personalised experience for each customer, making their visits unique and memorable.


2. Women don't just turn to get their nails done

Of course, clients turn first and foremost to get their nails done, but the process of service from a manicurist is no less important to them. This includes not only the quality of the procedures, but also attention to detail, such as approach, politeness and willingness to help in the choice of manicure design. Many appreciate the opportunity to socialise, have a cup of tea or coffee and use the free Wi-Fi. Ultimately, this makes the nail care process not only efficient but also enjoyable, creating a positive experience for the client.

However, it's important to consider the individual personalities of each client. Some prefer a more conversational approach, valuing not only well-groomed nails but also communication on a soulful level. For such clients, not only the skill of the manicure master is important, but also the ability to maintain a pleasant conversation. On the other hand, there are clients who prefer less talking and more tranquility during procedures. It is important for them to feel comfort and cosiness in the salon, not overloaded with conversations.

3. Show sincerity when communicating with your clients

If you are asked to perform a task or job that you are unfamiliar with, your best bet is to openly admit your ignorance rather than resorting to fictitious excuses. You can always express your willingness to learn new skills if necessary, rather than risking your reputation. Ultimately, honesty and openness foster a more positive relationship than creating untrustworthy excuses.


4. Thank your customers for coming to you repeatedly

Let's imagine that you have a unique opportunity to delight your clients every time they visit, even if it's just their first visit. Small gifts or bonuses can make the experience at your salon even more enjoyable.

For those who visit your salon regularly, you can offer small gifts to show your appreciation for their loyalty. For example, free 1-2 finger test treatments or an extra treatment that doesn't take too long can be a great bonus. And if you are a professional manicurist, an amazing photo with a new nail design will be a nice surprise.

Don't forget to pay attention to the ladies: creams, nail files or other small accessories as gifts can add radiance and care. This approach will not only emphasise your attention to your clients, but will also create a positive image of your salon, increasing the chances of repeat visits.

So, using such pleasantries can be a great way to make your salon stand out in the eyes of your clients and create a unique experience that they will want to repeat again and again.


5. Quality of work done is a key factor in winning over clients

If you perform your work to a high standard and the client leaves your salon with a genuine smile, you can be sure that their return is guaranteed. Quality service creates in the client an understanding of what he is paying for, and even a possible price increase will not be a reason to change the master. In the end, a satisfied customer will appreciate not only the result, but also the experience you provided.


6. Talk to clients about new services

If you're looking to expand your range of services, it's important to listen carefully to what your clients have to say. For example, if you are planning to introduce a new procedure, offer clients a free trial on one finger. This will allow them to experience the results first-hand. After the procedure, be sure to ask about their impressions and, if they respond favourably, offer a full course. This approach will not only help you understand client interest, but also build trust, which is an important component of successfully introducing new services.


7. See the client off beautifully

Indeed, even the smallest details can add a unique character to the customer experience. In the last moments of interaction, pay special attention to taking care of the customer. This moment will be remembered not only for the quality of the service provided, but also for the warm care with which you see them off. Try to make every interaction with the client unique and unforgettable, aiming to create a special moment in their own lives.

Remember that the manicure procedure is not just about providing a service, but about high quality customer interaction. Therefore, strive to be more than just a manicurist, but also a great conversationalist for your client. Your ability to not only provide professional nail care, but also to communicate effectively with your client will create a pleasant atmosphere and enhance your reputation in the field.